Unified omnichannel technology
With years of partnership excellence, CREA is the preferred e-commerce ally for leading brands across Southeast Asia. At the core is CUSP, our refined omnichannel platform crafted to elevate every aspect of your brand's growth.
ISO/IEC 27001 — the internationally recognized standard for information security management.
One platform connect your commerce operations
CUSP brings sales, orders, inventory, catalogue and campaign data together. Giving brand teams greater visibility and control across channels.
Business insights
Improve your ROI by tracking the full customer funnel across sales channels.
Connected to the channels you sell on
CUSP connects marketplaces, social commerce and operational systems into one commerce view. Keeping products, inventory, orders and performance aligned.
Marketplaces, social commerce and owned channels connect into one operating environment.
Product, pricing, inventory and order information stays aligned across channels.
Configurable workflows help teams spend less time on repetitive tasks and more time driving growth.
Commerce and operational performance come together in clear, actionable reporting.
Ask CUSP anything, in plain language
CUSP connects with Claude for automated workflows and a smart assistant for analysis. Your CUSP data, analysed by AI in seconds.
×
Technology & data questions
What is CUSP?
+
CUSP, the CREA Unified Selling Platform, is our own platform for managing pricing, promotions and performance across Shopee, Lazada and TikTok Shop.
Do I get access to my store data?
+
Yes. Brands see GMV, traffic, conversion and margin in shared dashboards, updated daily.
Can CUSP track TikTok affiliate performance?
+
Yes. CUSP tracks creator and affiliate sales on TikTok Shop alongside your other channels.
Which channels does CUSP connect to?
+
Shopee, Lazada and TikTok Shop, with data from every market we operate in.
Ready to simplify your commerce operations?
See how CUSP can connect your channels, inventory, orders and performance in one operating view.