Affiliate & creator commerce

Grow your brand with Southeast Asia's top creator community

We match your brand with creators across Southeast Asia who specialise in your category, then run the programme end to end so their trusted audiences become your buyers.

Explore your affiliate growth with us →Join as a creator →

Certified & recognized by leading commerce platforms

What we do

One team for your entire creator programme

From the first shortlist to the final payout, we manage every step so creators stay motivated and content keeps converting.

Creator sourcing & matching

Shortlists built on audience fit, category relevance and past sales performance, not follower count alone.

Briefing & content direction

Clear briefs with key messages, selling points and do's and don'ts that keep content on-brand.

Sampling & logistics

Product samples shipped, tracked and followed up so creators post on schedule.

Commission & incentives

Commission tiers, targeted plans and bonuses set to reward the creators who drive sales.

Content amplification

Top-performing creator videos boosted with paid media to extend reach and conversion.

Tracking & reporting

GMV, content output and ROI tracked per creator in CUSP, with monthly reviews to refine the roster.

One platform to manage every part of your e-commerce.

Creator mix

The right creator for every job.

We blend creator tiers around your objective, so reach, trust and conversion work together.

Reach

Mega & macro

Big moments and launches. Broad awareness and credibility for hero products.

Trust

Mid-tier & micro

Engaged niche audiences. Authentic reviews that move consideration.

Conversion

Affiliate sellers

Always-on creators who post and live-sell daily for consistent GMV.

Advocacy

Brand ambassadors

Long-term partners who grow with the brand across campaigns.

Affiliate programmes we run onTikTok ShopShopeeLazada

Featured campaigns

Creators we've sold with

A selection of campaigns with well-known creators across Southeast Asia.

innisfree · Beauty

Sea Tawinan

@sea_tawinan

1M + followers

Brandzale · Fashion

Kambum x Peach

@kambum & @peace.kan

2M+ & 700K+ followers

Nescafé Dolce Gusto · Coffee

Kalamare

@kalamare3

2M+ followers

Brandzale · Fashion

Pa Tue

@tueslove

1M+ followers

Nestlé · FMCG

Win William

@win.william_official

31M+ followers

Dettol · FMCG

Unihouse

@unihouse.a

100K+ followers

Dettol · FMCG

Chain Tana

@chaintanatiktok

1M+ followers

How it works

From brief to payout

Plan

Set objectives, hero SKUs, budget and commission structure.

Recruit

Source, vet and onboard creators that fit your brand.

Activate

Brief, sample and launch content around the campaign calendar.

Amplify

Boost the best-performing content with paid media.

Optimise

Review results, reward top performers and scale what works.

FAQ

Affiliate & creator commerce questions

What is a TikTok Shop affiliate programme?

Creators promote your products in their videos and livestreams and earn commission on every sale they drive.

How does CREA find the right creators?

We match creators to your category and audience from our creator communities, using past sales data rather than follower count alone.

How do you pay creators?

On commission per sale, with optional fixed fees for top creators. We manage contracts, samples and payouts for you.

How do you track affiliate sales?

Through CUSP, which tracks creator GMV, orders and commission on TikTok Shop in one dashboard.

Can creators apply to join CREA?

Yes. Creators can apply through the CREA Creator programme link on this page.

Let's connect

Ready to scale with creators?

Tell us your goals. We'll build the creator programme to get you there.

Book a partnership call →contact@crea.asia