Performance marketing

Full marketing solution across every funnel

We connect media, content, creators and commerce data to move customers from discovery to purchase, continuously optimizing investment toward measurable sales and ROAS.

Certified & recognized by leading commerce platforms
TikTok Shop Partner — PRIME, ThailandShopee Certified Enabler — Premium, ThailandLazada Certified Star Enabler, Thailand
The funnel

Full-funnel marketing, built to convert.

We connect media, content, creators and commerce data across every stage of the customer journey — turning awareness into measurable growth.

Performance signals
AwarenessREACH
TrafficCTR
ConversionCVR
GMVROAS
Optimized for measurable sales
— not just engagement.
01
Awareness
Build demand
Social & video media
Creator activation
Brand campaigns
Audience
New audiences
02
Consideration
Drive interest
Performance media
Shoppable content
Search & discovery
Audience
Engaged audiences
03
Conversion
Turn intent into sales
Commerce ads
Livestream
Affiliate & retargeting
Audience
High-intent shoppers
04
Retention
Grow customer value
Remarketing
Customer re-engagement
Repeat-purchase campaigns
Audience
Existing customers
TikTok market scope

GMV Max planning & optimizing

Budget is planned against sales targets and set live campaign by campaign, then automated and monitored so spend follows the products and sessions that perform.

Talk to our media team
TikTok Certified Media Buying Professional — 15 certified CREA staff

Our entire ads optimization team holds the TikTok Certified Media Buying Professional qualification.

Per live session

Live GMV Max

Every live has its own budget, target ROI set differently by month, automation via API.

Budget per liveMonthly target ROIAPI automation
Per product group

Product GMV Max

Products separated into campaigns with different budgets and target ROI to maximize efficiency.

Campaign by productSeparate budgetsTarget ROI
Key benefits of GMV Max
+34%
More performing creative
-33%
Lower CPM
+28%
More organic traffic
Channels

The right channels. One growth strategy.

We combine commerce media, paid media, creators and content around one commercial objective.

Commerce Media

Marketplace and social commerce advertising designed to drive traffic and sales.

Paid Social

Full-funnel activation across leading social platforms.

Search & Performance

Search, shopping and performance media built around customer intent.

Affiliate & Creator Media

Creator and affiliate activation designed to extend reach and drive conversion.

Livestream & Shoppable Media

Turn live and video content into measurable commerce opportunities.

Content Amplification

Extend high-performing creative through paid distribution and optimization.

Platforms we work acrossTikTokMetaGoogleShopeeLazada
How we manage it

End to end marketing management

CREA provides end-to-end marketing services, from marketing and media plan through to marketing reports on a monthly basis.

01

Reviewing

Commercial ambition, campaign planning and mechanics to plan budget allocation across channels.

02

Planning

Audience analysis, placement as well as scope of artworks needed.

03

Preparation

Budget allocation, marketing phasing, channel strategy, artwork briefing, mood and tone, and caption preparation.

04

Optimization

Review and monitor spending against plan, otherwise optimize audiences, artworks and channels.

05

Reporting

Monthly report and mega campaign retrospective to define best practices and potential areas to improve.

FAQ

Performance marketing questions

What is marketplace performance marketing?

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Paid media run inside Shopee, Lazada and TikTok Shop, such as search ads, GMV Max and affiliate boosts, optimised for sales rather than reach.

Which ad platforms does CREA manage?

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Shopee Ads, Lazada Sponsored Solutions, TikTok Shop ads including GMV Max, plus Meta and Google for traffic to your stores.

How do you measure ROAS?

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We track spend against attributed GMV per channel and campaign, reviewed daily and reported in one dashboard.

Is CREA a TikTok Shop Partner?

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Yes. CREA is an official TikTok Shop Partner and also works directly with Shopee and Lazada.

What budget do I need to start?

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It depends on your category and goals. We recommend a starting budget after reviewing your store and sales targets.

Let's connect

Ready to maximize your media?

Tell us your budget, target ROAS and growth ambition. We'll come back with a full funnel media plan built for it.